A top public relations consulting agency, Krueger PR is more than a PR firm. We function as a full business partner to our clients, providing ongoing PR consulting and counsel and offering integrated PR and marketing services that build brand reputation and offer real solutions to business challenges. We view a thoughtfully designed and well-executed PR program as a strategic communications tool that can help companies of any size build brand visibility and support growth and success.
Our team is composed of senior-level public relations consultants with editorial and creative skills that have been built over years of delivering PR services to top businesses and brands, from established companies to early-stage enterprises. We thrive on helping our clients make the audiences who matter most, like customers, partners, and employees.
One of the most valuable assets that we create for clients is content. Our content development and marketing experience ranges from simple press releases to blog posts and videos designed for social sharing. High-quality content can create visibility, build reputation, and even change opinions or behaviors.
Kelly Krueger – Principal
As founder and CEO of Krueger PR, Kelly has represented some of the world’s most well-respected brands for more than 15 years, including Peet’s Coffee, Ghirardelli Chocolate, Bayer, Cochlear Americas and the Olympic and Paralympic Games. Her expertise in public relations, social media and marketing has gained her clients coverage in regional and national publications, newspapers, television and radio. Before starting her own firm, Kelly worked with the largest public relations agencies in London and San Francisco, including Fleishman-Hillard, Weber Shandwick and Publicis Dialog, working closely with internal teams on projects for consumer, healthcare, med-tech, health-tech and other clients worldwide. She is also the creator and host of Ingenious Baby, a YouTube show featuring interviews with top experts in newborn and child education, pediatrics, psychology and neuroscience which has attracted more than 10,000 subscribers and a quarter million views in its first year. She is deeply involved in her community, serving as vice president for the San Francisco Opera’s BRAVO! Club and on the Bay Area Discovery Museum’s Friend’s Council, as well as other charitable organizations. Kelly earned her Bachelor of Science in Biology and Business Administration from Colorado State University.
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Lessons From the Geese
As each bird flaps its wings it creates an “uplift” for the bird following. In a “v” formation the whole flock adds 71% more flying range than if each bird flew alone.
People who share a common direction and sense of community can get where they are going quicker and easier because they are traveling on the thrust of one another.
When the lead goose gets tired, it rotates back into formation and another goose flies at the point position.
If we have much sense as a goose, we would take turns doing the hard tasks, and sharing leadership … with people, as with geese, interdependent with each other.
When a goose gets sick or wounded or shot down, two geese drop out of formation and follow their fellow member down to help and provide protection. They stay with this member of the flock until he or she is either about to fly again or dies. Then they launch out on their own, with another formation or to catch up with their own flock.
If we have as much sense as the geese, we’ll stand by each other like that.
Whenever a goose falls out of formation, it suddenly feels the drag and resistance of trying to fly alone, and quickly gets back into formation to take advantage of the “lifting power” of the birds immediately in front.
If we have as much sense as a goose, we will join in formations with those who are headed where we want to go and they will give us “uplift”.
The geese in formation honk from behind to encourage whose up front to keep up their speed.
We need to make sure our honking form behind is encouraging … not something less helpful.
Krueger PR Benefits
As a virtual agency, lower overhead costs result in significant client savings compared to traditional PR agencies, all with the benefit of knowing your account is in the hands of veteran PR professionals.
Flexibility and Scalability
Our team is flexible-working anywhere, anytime. Our team is quickly and infinitely scalable-your account team can expand on demand, as needed. We work with clients on projects as well as long-term commitments. We don’t sell a template program; we work with you to identify what components are right for your company at its current lifecycle.
Senior Level Counsel
Krueger PR employs only senior-level PR pros – with an average 10 to 15 or more years of experience – who work across the board on client accounts. This results in a greater amount of strategic guidance and valuable execution at every level of the account. Your account will never be lost in the shuffle or left in junior hands. There are no big agency roadblocks or politics here, so working with us is easy and fun.
Quality and Innovation
Traditional PR firms are typically structured as a hierarchy with talented communications professionals quickly moving up the ranks, only to manage politics, staff and budgets. We leverage our expertise at every level to ensure the core of our business: our clients’ success.