Australian Wine Bureau

Wine Australia

The Challenge:

Build awareness and drive trial of Australian wines for Wine Australia (formerly Australian Wine Bureau).

The Strategy:

Developed strategic partnership with Match.com to create dialog about matching wines with different occasions.
Leveraged influence of Match.com VP of Romance as third party spokesperson.

The Results:

Drove over 30 top-tier media outlets to exclusive national media event and generated more than 31 million media impressions.

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Phone: 415-235-5031

Email: [email protected]