National Disaster Search and Rescue Foundation (SDF)

National Disaster Search and Rescue Foundation (SDF)

The Challenge:

Boost media coverage to increase visibility and attract potential donors and funding for the SDF’s new National Training Center.

The Strategy:

  • Proactive media relations campaign to educate media and consumers about the importance of SDF in addressing a critical gap in America’s emergency response network to find people buried alive in the aftermath of disasters
  • Created a drumbeat of messages that resonated in a variety of markets

The Results:

Generated consistent media placements in top-tier news outlets including national broadcast (ABC’s “Good Morning America” and CNN), national print, syndicated wire services and regional outlets. Successfully raised awareness for various deployments in state and local emergencies including earthquakes, mudslides, building collapses, train derailments and missing person searches. Raised further awareness to further fundraising goal of $15 million to build new a National Training Center.


Phone: 415-235-5031