Peets Coffee & Tea

Peets Coffee & Tea

The Challenge:

Launch a new frozen coffee drink to an already coffee-saturated California market and appeal to Northern California media who rarely cover cold coffee drinks.

The Strategy:

  • Ensure that Northern California media embraced the new product by emphasizing artisanal, gourmet flavor and two area companies joining forces, rather than ice cold beverage.
  • With Peet’s baristas in tow, hand delivered Freddos to print, broadcast and radio personalities – playing up hand-crafted taste.

The Results:

The Peet’s Freddo was covered in every major Northern California newspaper, radio and broadcast station, generating 5+ million impressions.


Phone: 415-235-5031