Red Vines

Red Vines

Managed a nationwide mobile tour to further raise awareness of the American Licorice Company’s Red Vines line of product, “Road Trippin’ With Red Vines”, inviting locals to enjoy the chewy candy and play on-site games for a chance to win dozens of prizes. Created a sweepstakes where consumers were invited to enter for a chance to win $100,000 vacation for four to anywhere in the United States, backyard BBQ party, or one of 100 secondary prizes, including digital cameras. The campaign generated significant national and regional coverage including the Food Network’s “Unwrapped”, further increasing brand awareness.

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Phone: 415-235-5031

Email: [email protected]