Leveraged the influence of wine/lifestyle expert, author, TV Host, Leslie Sbrocco, to drive awareness of Ghirardelli’s Intense Dark bars in support of breast cancer awareness (BCA)
Engaged bloggers in BCA pairings through blogger pairing parties in San Francisco, Los Angeles, Austin, and New York as a way to drive traffic to the initiative
Distributed a mat release with BCA pairings to drive placement in print and online outlets (reaching over 12 million online unique visitors)
Consumer lifestyle magazines featured BCA bars in ‘pink products’ sections (reaching an audience of over 4,740,922) in publications including SELF, Fitness, and Ladies Home Journal
