Albertsons Companies aimed to launch their new digital health and wellness platform, Sincerely Health. The primary objective was to help improve lives by connecting, educating, encouraging, and rewarding customers on their health and wellness journey so they can make informed choices regarding food, physical activity, sleep, and mindfulness.

The launch campaign’s goal was to create high awareness across multiple key verticals and showcase how the Sincerely Health app aids in achieving challenging health goals and wellness transformations through the adoption of healthier habits.

The strategy for the campaign revolved around three elements:

• Official Launch PR: Make Albertsons ubiquitous over consumer, business, health, and tech media and drive interest in its new health + wellness platform.
• #ResolutionRenewal: Demonstrate how the Albertsons platform can help users stick with their toughest goals (such as New Year’s Resolutions) to feel like their best selves.
• #EatingWell Campaign: Communicate the link between food and wellness with a fun campaign that shows consumers how to eat healthier with purposeful benefits.

• Over 50 news stories and over 10M impressions
• High awareness and interest across multiple key verticals, reflected by extensive media coverage and social media engagement.
• Consistent growth in the number of app downloads and registered users, demonstrating the platform’s relevance and appeal.
• Positive sentiments from media and influencer partnerships, showcasing the platform’s potential impact on improving lives.