Case
Study.
Study.
Arine
1
Objective
Arine, a leading AI-driven platform that optimizes medication management, sought to announce the closing of an impressive $11M in Series A funding. They aimed to create brand awareness for their products and services, and showcase themselves as a leader in the healthcare technology market.
2
The Strategy
A strategic PR campaign was designed and executed, targeting key media outlets within the healthcare, technology, and business sectors. The campaign focused on generating in-depth earned news items that highlighted Arine’s groundbreaking technology, their vision and mission, and the importance of their Series A funding.
3
Results
- 8 in-depth earned news items secured in targeted publications.
- Over 1,015,048 impressions created outside of press release pick-up audience and views.
- These results successfully contributed to increased brand awareness among relevant audiences and further established Arine as a leading player in the healthcare technology market.
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