Cochlear Americas, the world leader in implantable hearing solutions, sought to raise their brand awareness and promote the impact of their products on patients’ lives. Key objectives included securing placements in top-tier media outlets and executing a nation-wide event series to tell inspirational patient stories and boost product interest.

• Directed media relations: We pitched patient-centric stories to top-tier business, trade, regional, and consumer media outlets to reach a wide audience.
• Conducted strategic communications and event planning: We organized a series of 20 Hearing Health Fairs across the United States, emphasizing marketing plans, event messaging, inspirational stories, and the development of various multimedia assets.

• Their media presence expanded with placements in high-profile outlets such as The Doctors, CNN, The New York Times, and national broadcast and wire services, creating secondary coverage in major global markets.
• The 20-city Hearing Health Fairs series successfully engaged and educated attendees on the benefits of Cochlear’s products, leading to increased interest in the company’s offerings.