Case
Study.
Study.
El Camino Hospital Community Benefit Foundation
1
Objective
Increase community awareness and engagement around the hospital’s Community Benefit Foundation, which contributes more than $8.2 million annually to 61 different community organizations.
2
The Strategy
- Media Outreach: A targeted media outreach campaign was launched, focusing on local and regional media outlets, sharing news about the foundation’s grant distribution and support for community organizations.
- Grantee Toolkits: Customized toolkits were provided to each grantee, including press release templates, social media messages, and original foundation-branded images to help them promote their partnership with the foundation.
- Direct Mail: A direct mail campaign was conducted, targeting individual donors and local businesses to inform them of the foundation’s extensive community impact and encourage support.
- Event Sponsorships: Selected events sponsored by the foundation were promoted, emphasizing the connection between the foundation and the community organizations it supports.
3
Results
- Increased media coverage by 45%, with more than 20 stories published in local newspapers and featured on TV news segments.
- Raised overall awareness of the foundation’s contributions by 30%, as measured by an increase in website traffic and social media engagement.
- Generated 15% increase in donations, surpassing the previous year’s fundraising efforts.
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