text

Helen Woodward Animal Center

1

Raise global awareness of pet adoption and its benefits
Decrease euthanasia rates for homeless animals
Attract more engagement and participation through the #RememberMeThursday social media campaign

2

Discover unique stories to connect with celebrities, such as Jenny Garth’s adopted dog during COVID
Collaborate with celebrities and social media influencers to participate as “Celebrity Luminaries” and “Animal Luminaries”
Encourage the public to share pet adoption stories with the hashtags #RememberMeThursday and #SeeTheLight on social media platforms
Promote animal welfare organization events dedicated to raising awareness for homeless pets on September 24th

text

3

Secured an exclusive feature in TODAY helped generate buzz and awareness toward the #RememberMeThursday campaign
Participation from celebrities and influencers (including Jennie Garth) amplified the message, resulting in increased attention on pet adoption
Social media engagement skyrocketed throughout the campaign, with users sharing their adoption stories using #RememberMeThursday and #SeeTheLight
A global reach was achieved, with animal welfare organizations across the world hosting their own events and sharing photos with the designated hashtags
Post-campaign metrics showed a noticeable decrease in euthanasia rates and a corresponding increase in adoptions from animal welfare organizations

Our Work