Case
Study.
Study.
Abbott
1
Objective
- Raise global awareness of Abbott Diabetes Care (ADC) and its support of Word Diabetes Day (WDD), particularly within diabetes communities.
- Reinvigorate ADC employees and align with the global WDD mission.
- Make a difference in the lives of people who are affected by diabetes.
2
The Strategy
- Partnered with the International Diabetes Federation as an official World Diabetes Day Partner.
- Created a global steering committee to engage global affiliates, drive regional activities, provide regional representation, and facilitated the exchange of ideas.
- Engaged employees through the development of a tool kit that supported local media activities and increased the visibility of programs and internal awareness among ADC employees.
3
Results
- Affiliates from more than 38 countries as far apart as Australia and Mexico supported the campaign by organizing local, national, and international events to mark the day.
- ADC events generated great global coverage of the day and ADC activities in local markets. Internal and external ADC communications were well placed relative to other official WDD Partners.
- Events and creative materials on campus received outstanding feedback from ADC associates.
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